B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
10.2%
10.2% -- annual revenue growth rate for social-first brands (2023)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10.2%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Spin
Primary
Tier A
https://www.spinbrands.com/blog/how-to-create-a-social-media-strategy ↗
Source Article
How to Create a Social Media Strategy | Spin
Why local influencer marketing works best when brands choose cultural fluency over follower count.
Blog
Create a winning social strategy with Spin. We use creative-first frameworks to get you seen on social platforms.
Spin
With 5.17 billion social users worldwide ‘social’ isn’t just the leading chan…
Original Research
Spin
· Original study ↗
Methodology
Based on implementation of a SMART strategy
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
social-first brands: 10.2% annual revenue growth rate. Source: Spin (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/annual-revenue-jump-smart-strategy
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<blockquote cite="https://lighthousedata.io/data/annual-revenue-jump-smart-strategy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.2%</strong> -- annual revenue growth rate for social-first brands<br><small>Source: Spin (2023) · <a href="https://lighthousedata.io/data/annual-revenue-jump-smart-strategy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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