B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- product return rate for US retail consumers (annual average) (2022)
On average, consumers return items at a rate of 10% during the year.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yahoo Finance
Primary
Tier B
https://www.optoro.com/returns-news/optoro-wrangles-post-holiday-gift-returns-in-sustainability-pitc… ↗
Source Article
Optoro wrangles post-holiday gift returns in sustainability pitch
Retailers and e-commerce buyers aim for sustainability as consumers think about returning, exchanging, and refunding holiday presents. Caroline Turner, Optoro Client Development SVP, joins Yahoo! Finance’s Dani Romero for more.
– As you were looking at that Christmas gift and deciding what you’re go…
Original Research
Yahoo Finance
· Original study ↗
Methodology
Stated as a general annual average during a January 2022 Yahoo Finance interview with Optoro executive
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retail consumers (annual average): 10% product return rate. Source: Yahoo Finance (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/annual-product-return-rate-10pct
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<blockquote cite="https://lighthousedata.io/data/annual-product-return-rate-10pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- product return rate for US retail consumers (annual average)<br><small>Source: Yahoo Finance (2022) · <a href="https://lighthousedata.io/data/annual-product-return-rate-10pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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