B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- memory improvement rate for animated whiteboard video vs talking head video (2022)
Memory was improved by 92% from the animated whiteboard video over the talking head type video.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dr. Richard Wiseman / Sparkol
Primary
Tier C
https://www.animatedvideo.com/blog/psychology-behind-love-animation-online-video/ ↗
Source Article
The Psychology Behind the Love of Animation and Online Video
Original Research
Dr. Richard Wiseman / Sparkol
· Original study ↗
Methodology
Split A/B test and psychological experiment with a control group comparing animated whiteboard video to talking head video, conducted by Dr. Richard Wiseman (referenced via Sparkol video)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
animated whiteboard video vs talking head video: 92% memory improvement rate. Source: Dr. Richard Wiseman / Sparkol (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/animated-video-memory-improvement-92
HTML Embed
<blockquote cite="https://lighthousedata.io/data/animated-video-memory-improvement-92" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- memory improvement rate for animated whiteboard video vs talking head video<br><small>Source: Dr. Richard Wiseman / Sparkol (2022) · <a href="https://lighthousedata.io/data/animated-video-memory-improvement-92" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.