B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
82%
82% -- memory improvement rate for radio advertising (2024)
Radio advertising improved memory by an average of 82% across various business categories according to a study by Nielsen.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
5
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://flexmediafactory.com/en/advertising-on-the-radio-the-3-rs/ ↗
Source Article
Advertising on the radio: the '3 R's' - Flex Media Factory
Advertising on the radio:
‘mental availability’
An important function of radio advertising is to build ‘mental availability’. Sounds complicated, but it isn’t. It is about what drives a consumer to purchase a product or service. It also serves to inform the public that a product or service exists an…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen study across five business categories: health and beauty, IT, auto aftermarket, motorcycle, and mobile app companies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
radio advertising: 82% memory improvement rate. Source: Nielsen (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-radio-memory-improvement-82
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<blockquote cite="https://lighthousedata.io/data/nielsen-radio-memory-improvement-82" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- memory improvement rate for radio advertising<br><small>Source: Nielsen (2024) · <a href="https://lighthousedata.io/data/nielsen-radio-memory-improvement-82" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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