B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- direct traffic share for AMP Scholarships campaign website, 2010 relaunch (2010)
41% of the website traffic to the relaunched AMP Scholarships website in 2010 came from direct channels.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DNA
Primary
Tier A
http://dna.co.nz/our-work/case-studies/amp-scholarship-website-integrated-marketing-campaign/ ↗
Source Article
Kiwis doing great things
Original Research
DNA
· Original study ↗
Methodology
Share of site traffic arriving via direct channels.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AMP Scholarships campaign website, 2010 relaunch: 41% direct traffic share. Source: DNA (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amp-scholarships-2010-direct-traffic-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amp-scholarships-2010-direct-traffic-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- direct traffic share for AMP Scholarships campaign website, 2010 relaunch<br><small>Source: DNA (2010) · <a href="https://lighthousedata.io/data/amp-scholarships-2010-direct-traffic-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.