B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
55%
55% -- view through rate for American Express Shop Small campaign (Facebook Instant Experience) (2026)
American Express's Shop Small campaign achieved a 55% view-through rate across its Instant Experience assets.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
We Know Video
Primary
Tier B
https://weknowvideo.com.au/2026/05/corporate-video-ideas/ ↗
Source Article
10 Best Corporate Video Ideas for 2026
Most corporate video briefs start in the wrong place. The conversation goes straight to format, style, budget, and timeline before anyone has answered the more important question: what is this video supposed to do?
That gap between production activity and commercial intent is where most corporate vi…
Original Research
We Know Video
· Original study ↗
Methodology
Agency portfolio case study reporting campaign performance
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
American Express Shop Small campaign (Facebook Instant Experience): 55% view through rate. Source: We Know Video (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amex-shop-small-view-through-rate
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<blockquote cite="https://lighthousedata.io/data/amex-shop-small-view-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- view through rate for American Express Shop Small campaign (Facebook Instant Experience)<br><small>Source: We Know Video (2026) · <a href="https://lighthousedata.io/data/amex-shop-small-view-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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