B
Evidence Grade B
Graded
under review
Safe to Cite
Current
55%
55% -- view through rate for 6 second ads on mobile devices (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
93
Source
Teads
Primary
Tier B
https://ppc.land/6-second-video-ads-struggle-to-develop-a-narrative/ ↗
Source Article
6 second video ads struggle to develop a narrative
Teads this week revealed conclusions of a study that found that 6 second ads often struggle to develop a narrative in a short amount of time, which is a key factor in building an emotional connection. This conclusion was based on a study of Realeyes, that analysed 166 six-second creatives.
The study…
Original Research
Teads
· Original study ↗
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
6 second ads on mobile devices: 55% view through rate. Source: Teads (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/6sec-ads-vtr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/6sec-ads-vtr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- view through rate for 6 second ads on mobile devices<br><small>Source: Teads (2026) · <a href="https://lighthousedata.io/data/6sec-ads-vtr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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