B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
76%
76% -- ad acceptance rate for Americans (2023)
76% of Americans are okay with watching ads if it means they can watch content for free.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
skara.app
Primary
Tier C
https://www.skara.app/blog/top-10-trends-in-the-online-video-streaming-industry-in-2023 ↗
Source Article
Top 10 trends in the online video streaming industry in 2023
Top 10 trends in the online video streaming industry in 2023
Video streaming has become one of the most popular modes of entertainment, captivating audiences with its convenience, accessibility and diverse content. This shift in consumption is evident from extensive research and studies highlighting…
Original Research
skara.app
· Original study ↗
Methodology
Study cited via Exploding Topics
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Americans: 76% ad acceptance rate. Source: skara.app (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-accept-ads-free-content
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<blockquote cite="https://lighthousedata.io/data/americans-accept-ads-free-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- ad acceptance rate for Americans<br><small>Source: skara.app (2023) · <a href="https://lighthousedata.io/data/americans-accept-ads-free-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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