B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- ad acceptance rate for UK consumers (2013-07)
37% of people in the UK accept that adverts are the cost of enjoying free content online.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2013-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mintel
Primary
Tier B
http://anorak.co/attention-economy/ ↗
Source Article
Attention Economy - Anorak™
Original Research
Mintel
· Original study ↗
Methodology
Mintel Media Consumption UK July 2013 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK consumers: 37% ad acceptance rate. Source: Mintel (2013-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ads-cost-of-free-content-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ads-cost-of-free-content-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- ad acceptance rate for UK consumers<br><small>Source: Mintel (2013-07) · <a href="https://lighthousedata.io/data/ads-cost-of-free-content-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.