B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6.6%
6.6% -- referral traffic percentage for Amazon (2021)
About 6.6% of Amazon's web traffic comes from referrals according to SimilarWeb.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.6%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SimilarWeb
Primary
Tier B
https://www.similarweb.com/ ↗
Source Article
Why Amazon's algorithm update takes direct aim at Walmart and Target
Why Amazon’s algorithm update takes direct aim at Walmart and Target
Amazon’s recent algorithm tweak signals the growing competition the e-commerce giant faces.
In the fall, Amazon rolled out its latest update to its product ranking algorithm, dubbed “A10.” The new rendition of the algorithm looked …
Original Research
SimilarWeb
· Original study ↗
Methodology
According to the analytics tracker SimilarWeb
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon: 6.6% referral traffic percentage. Source: SimilarWeb (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon_referral_traffic
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon_referral_traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.6%</strong> -- referral traffic percentage for Amazon<br><small>Source: SimilarWeb (2021) · <a href="https://lighthousedata.io/data/amazon_referral_traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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