B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
275,000,000
275,000,000 -- audience reach for Amazon (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
275,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amazon Ads
Primary
Tier A
https://www.marsunited.com/amazon-unboxed-key-takeaways-for-commerce-marketers/ ↗
Source Article
Amazon UnBoxed: Key Takeaways for Commerce Marketers - Mars United
Mars UnitedSM Commerce cuts to the chase by identifying the five product announcements with the greatest potential for driving ecommerce success
The stars were most definitely shining bright deep in the heart of Texas last week as Amazon moved its annual unBoxed event to the entertainment-friendly c…
Original Research
Amazon Ads
· Original study ↗
Methodology
Platform-reported audience reach, stated as roughly 82% of the U.S. population; announced at Amazon unBoxed event
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon: 275,000,000 audience reach. Source: Amazon Ads (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-us-audience-reach-275m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-us-audience-reach-275m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>275,000,000</strong> -- audience reach for Amazon<br><small>Source: Amazon Ads (2025) · <a href="https://lighthousedata.io/data/amazon-us-audience-reach-275m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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