B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- product search start share for Amazon (2018)
55% of online product searches start on Amazon rather than Google.
- Original source/study not specified
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2018
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
superdream.com
Primary
Tier C
https://superdream.com/latest/the-top-10-stats-we-learned-from-brightonseo/ ↗
Source Article
The top 10 stats we learned from BrightonSEO - Superdream
The UK’s largest search conference, BrightonSEO, seems to be getting bigger and bigger each year. This year, there were nearly 4,000 attendees. Two of them were from our digital team. From voice search and local SEO, to AI and machine learning – we went to hear a lot of top speakers talk about the f…
Original Research
superdream.com
· Original study ↗
Methodology
Cited at BrightonSEO; original study not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 (current) | 55% | |
| 2021 | 53% | -3.6% |
| 2026 | 56% | +5.7% |
| 2026 | 50% | -10.7% |
Segmentation
IndustryRetail
RegionGlobal
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
Amazon: 55% product search start share. Source: superdream.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-product-search-start-55
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-product-search-start-55" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- product search start share for Amazon<br><small>Source: superdream.com (2018) · <a href="https://lighthousedata.io/data/amazon-product-search-start-55" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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