B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- product search start rate for Amazon (2016)
Over 55% of all product searches start on Amazon.
- Original source cited as a September 28 article without explicit original study methodology provided
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2016
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kevinstecko.com
Primary
Tier C
https://www.kevinstecko.com/blog/is-google-the-next-yahoo ↗
Source Article
Is Google The Next Yahoo? — Ecommerce (and other) Musings By Kevin Stecko of 80sTees.com
I have long felt that Google is in trouble. They don't create value for advertisers, they create value for consumers. But the consumers are Google's product, and the advertisers are their customers. I don't like that model in the long run. This Techcrunch article makes a really compelling case that …
Original Research
kevinstecko.com
· Original study ↗
Methodology
Cited via a September 28 article referenced in blog post; original methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 (current) | 55% | |
| 2025 | 57% | +3.6% |
| 2026 | 66% | +15.8% |
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
Amazon: 55% product search start rate. Source: kevinstecko.com (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-product-search-share-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-product-search-share-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- product search start rate for Amazon<br><small>Source: kevinstecko.com (2016) · <a href="https://lighthousedata.io/data/amazon-product-search-share-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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