B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
68%
68% -- product search start rate for Indonesian consumers (2024)
68% of consumers start product searches via Google according to research from McKinsey Digital Indonesia.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey Digital Indonesia
Primary
Tier C
https://lensagram.com/strategi-digital-marketing-menjadi-kunci-keberhasilan-bisnis-di-era-digital/ ↗
Source Article
Strategi Digital Marketing Menjadi Kunci Keberhasilan Bisnis di Era Digital - Lensagram Digital
Jakarta (lensgram) – Dalam era transformasi digital yang semakin pesat, implementasi strategi digital marketing yang tepat telah menjadi faktor penentu kesuksesan bisnis. Survei terbaru dari Deloitte Digital menunjukkan bahwa perusahaan dengan strategi digital marketing yang kuat mencatatkan pertumb…
Original Research
McKinsey Digital Indonesia
· Original study ↗
Methodology
McKinsey Digital Indonesia research, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indonesian consumers: 68% product search start rate. Source: McKinsey Digital Indonesia (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-product-search-start-2024
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<blockquote cite="https://lighthousedata.io/data/google-product-search-start-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- product search start rate for Indonesian consumers<br><small>Source: McKinsey Digital Indonesia (2024) · <a href="https://lighthousedata.io/data/google-product-search-start-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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