B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$36
$36 -- cpm for Amazon Prime Video (guaranteed ads) (2023 Q3)
Amazon Prime Video guaranteed ad CPMs are pitched at roughly $36 (mid-$30s).
- Estimated as 'roughly $36' according to agency executives
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$36
Unit
Currency Usd
Data Vintage
2023 Q3
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digiday
Primary
Tier B
https://digiday.com/future-of-tv/future-of-tv-briefing-the-prices-amazon-is-pitching-to-advertisers-… ↗
Source Article
Future of TV Briefing: The prices Amazon is pitching to advertisers for Prime Video
Future of TV Briefing: The prices Amazon is pitching to advertisers for Prime Video
This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series →
This week’s Future of TV Briefing looks at the…
Original Research
Digiday
· Original study ↗
Methodology
Basic rates for ads broadly targeted to any viewer two years old or older (P2+).
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Amazon Prime Video (guaranteed ads): $36 cpm. Source: Digiday (2023 Q3). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-prime-video-cpm
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-prime-video-cpm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$36</strong> -- cpm for Amazon Prime Video (guaranteed ads)<br><small>Source: Digiday (2023 Q3) · <a href="https://lighthousedata.io/data/amazon-prime-video-cpm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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