B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
46%
46% -- online retail market share for Amazon (German online retail market) (2018)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
IFH Köln (Institut für Handelsforschung)
Primary
Tier C
https://www.online-marketing-berater.com/e-commerce-monopol-von-amazon-kleinere-haendler-haben-es-sc… ↗
Source Article
E-Commerce-Monopol von Amazon: Kleinere Händler haben es schwer » Online-Marketing-Blog der OMB AG
Der Einfluss des amerikanischen Online-Giganten Amazon auf das E-Commerce wächst kontinuierlich, während die Neukundengewinnung für dessen Konkurrenten immer schwieriger wird.
Durch Amazons große Produktvielfalt und Kundenbindungsprogramme wie Amazon Prime hat sich der Großkonzern bei den Konsumente…
Original Research
IFH Köln (Institut für Handelsforschung)
· Original study ↗
Methodology
IFH Köln (Institut für Handelsforschung) estimate of Amazon's share of German online retail; article states no explicit publication date, year estimated from study/link era of the cited source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon (German online retail market): 46% online retail market share. Source: IFH Köln (Institut für Handelsforschung) (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-german-online-retail-market-share
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<blockquote cite="https://lighthousedata.io/data/amazon-german-online-retail-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- online retail market share for Amazon (German online retail market)<br><small>Source: IFH Köln (Institut für Handelsforschung) (2018) · <a href="https://lighthousedata.io/data/amazon-german-online-retail-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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