B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- buy box sales share for Amazon marketplace (2026)
Close to 90% of all sales on Amazon go through the Buy Box.
- Stated as an approximation ('close to 90%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RepricerExpress / amztracker.com
Primary
Tier C
https://www.amztracker.com/blog/5-reasons-amazon-sellers-turning-repricing-software-stay-competitive… ↗
Source Article
5 Reasons Why Amazon Sellers Are Turning to Repricing Software to Stay Competitive
Original Research
RepricerExpress / amztracker.com
· Original study ↗
Methodology
Aggregate figure cited in vendor blog; original measurement methodology not stated.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 83% | |
| 2026 (current) | 90% | +8.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon marketplace: 90% buy box sales share. Source: RepricerExpress / amztracker.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-buy-box-sales-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-buy-box-sales-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- buy box sales share for Amazon marketplace<br><small>Source: RepricerExpress / amztracker.com (2026) · <a href="https://lighthousedata.io/data/amazon-buy-box-sales-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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