B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20,000
20,000 -- campaign reach for AlmapBBDO EART4 campaign (B3/UN Global Compact) (2023)
The EART4 campaign reached 20,000 business leaders.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Omnicom Group
Primary
Tier A
https://www.omnicomgroup.com/corporate-responsibility/environmental-case-studies/ ↗
Source Article
Environmental Case Studies - Omnicom Group
Environmental Case Studies
Environmental Case Studies
AlmapBBDO, Sao Paulo
EART4
AWARDS
- Cannes Lions Grand Prix: 2023 Award Winner
Urging business leaders to act on climate goals
Acknowledging the rapid responses needed to address climate change, the Brazil Stock Exchange (B3) and United Nations (…
Original Research
Omnicom Group
· Original study ↗
Methodology
Campaign case study reported by Omnicom Group
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AlmapBBDO EART4 campaign (B3/UN Global Compact): 20,000 campaign reach. Source: Omnicom Group (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/almapbbdo-eart4-business-leaders-reached
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<blockquote cite="https://lighthousedata.io/data/almapbbdo-eart4-business-leaders-reached" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20,000</strong> -- campaign reach for AlmapBBDO EART4 campaign (B3/UN Global Compact)<br><small>Source: Omnicom Group (2023) · <a href="https://lighthousedata.io/data/almapbbdo-eart4-business-leaders-reached" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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