B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- repurchase intent rate for Allianz repeat buyers (2018-07)
90% of Allianz customers identified as repeat buyers are likely to purchase travel insurance again.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2018-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Allianz Global Assistance
Primary
Tier A
https://www.allianzworldwidepartners.com/usa/thought-leadership/top-reasons-travelers-buy-travel-ins… ↗
Source Article
Top 5 Reasons Travelers Buy Travel Insurance | Allianz
Travelers today are more aware of possible disruptions in travel, and they’re increasingly finding value in the financial protection and added peace of mind that trip insurance can provide. In one of our recent surveys, 82 percent of our customers who purchased travel insurance with their airline ti…
Original Research
Allianz Global Assistance
· Original study ↗
Methodology
Allianz proprietary customer survey, July 2018
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Allianz repeat buyers: 90% repurchase intent rate. Source: Allianz Global Assistance (2018-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/allianz-repeat-buyer-repurchase-2018
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<blockquote cite="https://lighthousedata.io/data/allianz-repeat-buyer-repurchase-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- repurchase intent rate for Allianz repeat buyers<br><small>Source: Allianz Global Assistance (2018-07) · <a href="https://lighthousedata.io/data/allianz-repeat-buyer-repurchase-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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