B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- referral traffic share for Allbirds (2019)
Similarweb data shows that referrals account for 6% of Allbirds's desktop traffic sources.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Similarweb
Primary
Tier C
https://www.gallantway.com.au/post/case-study-how-allbirds-acquire-convert-new-customers-online ↗
Source Article
Case Study: How Allbirds Acquire & Convert New Customers Online
Case Study: How Allbirds Acquire & Convert New Customers Online
These are Allbirds. The unassuming sneaker made out of the finest New Zealand Merino Wool that has won over the feet of millions worldwide.
In this case study, we take a deeper look at how Allbirds acquire and convert their customers on…
Original Research
Similarweb
· Original study ↗
Methodology
Similarweb desktop traffic source data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Allbirds: 6% referral traffic share. Source: Similarweb (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/allbirds-traffic-referrals-6pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/allbirds-traffic-referrals-6pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- referral traffic share for Allbirds<br><small>Source: Similarweb (2019) · <a href="https://lighthousedata.io/data/allbirds-traffic-referrals-6pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.