B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- direct traffic share for Allbirds (2019)
Direct traffic accounted for 40% of Allbirds's desktop website traffic.
- Desktop traffic only
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Similarweb
Primary
Tier C
https://www.gallantway.com.au/post/case-study-how-allbirds-acquire-convert-new-customers-online ↗
Source Article
Case Study: How Allbirds Acquire & Convert New Customers Online
Case Study: How Allbirds Acquire & Convert New Customers Online
These are Allbirds. The unassuming sneaker made out of the finest New Zealand Merino Wool that has won over the feet of millions worldwide.
In this case study, we take a deeper look at how Allbirds acquire and convert their customers on…
Original Research
Similarweb
· Original study ↗
Methodology
Similarweb desktop traffic source data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Allbirds: 40% direct traffic share. Source: Similarweb (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/allbirds-traffic-direct-40pct
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<blockquote cite="https://lighthousedata.io/data/allbirds-traffic-direct-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- direct traffic share for Allbirds<br><small>Source: Similarweb (2019) · <a href="https://lighthousedata.io/data/allbirds-traffic-direct-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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