B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
30%
30% -- deal close rate uplift for organisations where sales and marketing work well together (2024)
Organisations where sales and marketing work well together close 30% more deals.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
salestrainingint.com
Primary
Tier C
https://www.salestrainingint.com/blog/why-sales-and-marketing-should-work-together/ ↗
Source Article
Why Sales and Marketing Should Work Together - Sales Training International
A huge mistake many companies make without realizing is not having their sales and marketing teams communicate with each other. Instead, they separate themselves from each other whilst trying to achieve the same goal. Sales teams often blame marketing for the quality of the leads they provide, where…
Original Research
salestrainingint.com
· Original study ↗
Methodology
Blog cites an unnamed recent report; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organisations where sales and marketing work well together: 30% deal close rate uplift. Source: salestrainingint.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aligned-teams-close-30pct-more-deals
HTML Embed
<blockquote cite="https://lighthousedata.io/data/aligned-teams-close-30pct-more-deals" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- deal close rate uplift for organisations where sales and marketing work well together<br><small>Source: salestrainingint.com (2024) · <a href="https://lighthousedata.io/data/aligned-teams-close-30pct-more-deals" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.