C
Evidence Grade C
Use with Hedging
Dated
350
350 — gross merchandise volume for Alibaba Double Eleven 2013 (2013)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
350
Unit
Currency Cny
Data Vintage
2013
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (3)
huxiu.com
Primary
Tier A
https://www.huxiu.com/article/24304.html ↗
Source Article
失落的双十一
虽然今年阿里在广告投放、营销手段、软硬件准备方面都下足了功夫，各大卖家也是经过近半年准备，甚至投入上千万的营销费用，但当最终的总交易额定格在350亿时，这个结果出乎了不少人的预料。
2050万一笔的钻石，300万一笔的床上用品，9.08亿的基金，这些奇芭数据都存在于今年双十一350亿的交易额中。至于刷单的，年年日日都有，此处不再多言。
即使如此，阿里仍不愿意公布淘宝与天猫的各自交易额，只以支付宝交易额来对外宣传，那我也不去妄猜这一具体数字，我们就以支付宝整体交易额来看这个350亿的数字究竟高不高。
我不知道西湖水有多少毫升，也不知一条内裤有没有1.5米，我只记得阿里去年公布的数据…
Also cited by
Huxiu (虎嗅)
https://www.huxiu.com/article/24173.html
2026-05-03
Huxiu (虎嗅)
https://www.huxiu.com/article/380551.html
2026-05-04
Original Research
Alibaba
· Original study ↗
Methodology
Official Alibaba announcement of Double Eleven 2013 transaction volume
Study: Unknown
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Alibaba Double Eleven 2013: 350 gross merchandise volume. Source: huxiu.com (2013). Via Lighthouse Research Data — https://lighthousedata.io/data/alibaba-double-eleven-2013-gmv
HTML Embed
<blockquote cite="https://lighthousedata.io/data/alibaba-double-eleven-2013-gmv" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>350</strong> — gross merchandise volume for Alibaba Double Eleven 2013<br><small>Source: huxiu.com (2013) · <a href="https://lighthousedata.io/data/alibaba-double-eleven-2013-gmv" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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