B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
3%
3% -- market share for Airtel Money (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
jepaafrica.com
Primary
Tier C
https://www.jepaafrica.com/insights/tn5ce8l16aen3hha9df6aezmxh5kzf ↗
Source Article
The End of the Beginning: Kenya’s M-PESA Revolution Enters a New Phase — JEPA
The End of the Beginning: Kenya’s M-PESA Revolution Enters a New Phase
Starting as a simple tool to transfer money and buy airtime via text messages, Safaricom’s M-PESA ushered in a financial revolution that took all of East Africa by storm. The service has transformed into Kenya’s financial backbon…
Original Research
jepaafrica.com
· Original study ↗
Methodology
Grew from 3% to 7.6% following zero-fee pricing
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024-11 | 6.6% | |
| 2025 (current) | 3% | -54.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Airtel Money: 3% market share. Source: jepaafrica.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/airtel-money-market-share-growth
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<blockquote cite="https://lighthousedata.io/data/airtel-money-market-share-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- market share for Airtel Money<br><small>Source: jepaafrica.com (2025) · <a href="https://lighthousedata.io/data/airtel-money-market-share-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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