B
Evidence Grade B
Safe to Cite
Dated
71%
71% -- ai tools adoption rate for social marketers (Q2 2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
Q2 2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://sproutsocial.com/insights/ai-content-marketing/ ↗
Source Article
How to adopt AI for content marketing
How to adopt AI for content marketing
Table of Contents
AI in content marketing is transforming how marketers like you have traditionally worked. It’s helping you become more strategic in planning your campaigns and more efficient. You’re able to build engaging brand stories, personalize messaging a…
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout Social Pulse Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social marketers: 71% ai tools adoption rate. Source: Sprout Social (Q2 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai_adoption_social_marketers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai_adoption_social_marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- ai tools adoption rate for social marketers<br><small>Source: Sprout Social (Q2 2023) · <a href="https://lighthousedata.io/data/ai_adoption_social_marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.