B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- ai tools adoption rate for UK marketing leaders (2023)
84% of 200 surveyed marketing leaders in the UK reported using AI tools of some kind.
- Based on a survey sample of 200 UK marketing leaders
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Source
BrightBid
Primary
Tier A
https://brightbid.com/digital-marketing/ ↗
Source Article
Digital marketing - Brightbid
Category: Digital marketing
-
UK marketers sign up for AI
79% of top UK marketing executives report ROI boost with AI tools Out of 200 marketing leaders in the UK, 84% said they use AI tools of some kind, with the top three uses for email marketing (33%), content marketing (29%), and social media po…
Original Research
BrightBid
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK marketing leaders: 84% ai tools adoption rate. Source: BrightBid (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-marketers-ai-adoption
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-marketers-ai-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- ai tools adoption rate for UK marketing leaders<br><small>Source: BrightBid (2023) · <a href="https://lighthousedata.io/data/uk-marketers-ai-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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