B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- ctr increase for AI-generated video creatives in Editorial Native Ads (2026-2027)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026-2027
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Addoor
Primary
Tier A
https://www.addoor.net/editorial-native-la-nueva-fase-de-native-ads/ ↗
Source Article
Editorial native la nueva fase de Native Ads
Original Research
Addoor
· Original study ↗
Methodology
Compared to static creatives, measured in A/B tests controlled by campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-generated video creatives in Editorial Native Ads: 20% ctr increase. Source: Addoor (2026-2027). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-video-creatives-ctr-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-video-creatives-ctr-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- ctr increase for AI-generated video creatives in Editorial Native Ads<br><small>Source: Addoor (2026-2027) · <a href="https://lighthousedata.io/data/ai-video-creatives-ctr-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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