B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- ctr increase for Google organic search results (keywords in URL) (2025)
Including keywords in URLs can increase click-through rate (CTR) by up to 45%.
- Framed as an increase of 'up to 45%'
- Underlying study or methodology is not cited in the article
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hikeseo.co
Primary
Tier C
https://hikeseo.co/learn/reporting/what-is-a-good-click-through-rate/ ↗
Source Article
What Is a Good Click-through Rate? - Hike SEO
Google Analytics for Beginners
Google Analytics is a free web analytics service provided by Google that allows website owners to track and analyze their website traffic as part of their overall SEO reporting.
Improving your SEO can be confusing without the right key performance indicators to guide y…
Original Research
hikeseo.co
· Original study ↗
Methodology
Maximum reported CTR increase from including target keywords in the URL; framed as 'up to', source study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google organic search results (keywords in URL): 45% ctr increase. Source: hikeseo.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/keyword-in-url-ctr-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/keyword-in-url-ctr-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- ctr increase for Google organic search results (keywords in URL)<br><small>Source: hikeseo.co (2025) · <a href="https://lighthousedata.io/data/keyword-in-url-ctr-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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