B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

32%

32% -- time on site lift for Visitors from AI-powered shopping vs. traditional search (Adobe Analytics) (2026)

2026  · Adobe Analytics

Adobe Analytics research shows that visitors from AI-powered shopping spend 32% more time on site compared to visitors from traditional search.

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Attribution: Adobe Analytics View source
Lighthouse Research Team
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Source verified Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2026
Entity
Visitors from AI-powered shopping vs. traditional search (Adobe Analytics)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Adobe Analytics Primary Tier B
https://www.paz.ai/blog/google-ai-mode-shopping-upgrade-what-retailers-must-do-now ↗
Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Google AI Mode Shopping Upgrade: What Retailers Must Do Now
Google AI Mode Shopping Upgrade: What Retailers Must Do Now - Author - By Dor - Publication date - Published - Last updated - Updated - Reading time - 6 min read Google AI Mode shopping now delivers organized product responses combining visuals, prices, reviews, and real-time inventory, and the reta…
Original Research
Adobe Analytics · Original study ↗

Relative lift vs. visitors from traditional search; study period not stated. Article passage is adjacent to a quote attributed to Caila Schwartz (Salesforce), suggesting possible attribution ambiguity.

Methodology documented
Industrymarketing
Plain Text
Visitors from AI-powered shopping vs. traditional search (Adobe Analytics): 32% time on site lift. Source: Adobe Analytics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-shopping-visitors-time-on-site-lift
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<blockquote cite="https://lighthousedata.io/data/ai-shopping-visitors-time-on-site-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- time on site lift for Visitors from AI-powered shopping vs. traditional search (Adobe Analytics)<br><small>Source: Adobe Analytics (2026) · <a href="https://lighthousedata.io/data/ai-shopping-visitors-time-on-site-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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