B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- visit duration lift for shoppers arriving from AI sources (2025-08)
Shoppers arriving from generative AI sources spend 32% longer on-site compared to paid search, email, or social traffic.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025-08
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe Digital Insights
Primary
Tier B
https://www.arielsoftwares.com/generative-ai-in-ecommerce/ ↗
Source Article
Generative AI in Ecommerce: Use Cases & Business Impact
Original Research
Adobe Digital Insights
· Original study ↗
Methodology
Adobe Digital Insights, August 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
shoppers arriving from AI sources: 32% visit duration lift. Source: Adobe Digital Insights (2025-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-shoppers-visit-duration-32
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<blockquote cite="https://lighthousedata.io/data/ai-shoppers-visit-duration-32" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- visit duration lift for shoppers arriving from AI sources<br><small>Source: Adobe Digital Insights (2025-08) · <a href="https://lighthousedata.io/data/ai-shoppers-visit-duration-32" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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