B
Evidence Grade B
Graded
under review
Safe to Cite
Current
38%
38% -- ai personalization benefit rate for global marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
juma.ai
Primary
Tier C
https://juma.ai/blog/best-ai-marketing-tools ↗
Source Article
10 Best AI Marketing Tools You Should Have in 2026 | Juma
As AI continues to shape the marketing landscape, businesses need to stay ahead of the curve. Recent studies show that more and more marketers are embracing AI, with an estimated 50% of marketers surveyed by Webfx already using AI for their marketing strategies.
And why not? The results speak for th…
Original Research
juma.ai
· Original study ↗
Methodology
Cited in Juma blog post; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global marketers: 38% ai personalization benefit rate. Source: juma.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-personalized-experiences-marketers
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<blockquote cite="https://lighthousedata.io/data/ai-personalized-experiences-marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- ai personalization benefit rate for global marketers<br><small>Source: juma.ai (2026) · <a href="https://lighthousedata.io/data/ai-personalized-experiences-marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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