B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- ai personalization benefit rate for marketing professionals (2022)
In a 2022 global survey across 35 countries, 88% of marketing professionals stated that AI helped them personalize the customer journey across channels.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Legal Labyrinth of AI & the Future of Digital Creativity - Plan Left
The recent FCC ruling against AI-generated voice robocalls has ignited a crucial conversation—how do we move forward with AI, making sure we stay within the legal parameters of possible outcomes while continuing to innovate and connect with our audiences?
AI Content and Trust
A recent study reveals …
Methodology
From same 2022 global survey; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing professionals: 88% ai personalization benefit rate. Source: (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-personalization-customer-journey-2022
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<blockquote cite="https://lighthousedata.io/data/ai-personalization-customer-journey-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- ai personalization benefit rate for marketing professionals<br><small>Source: (2022) · <a href="https://lighthousedata.io/data/ai-personalization-customer-journey-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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