B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- click loss rate for Google AI Overviews (2025-12)
The top organic search result loses 58% of its clicks when a Google AI Overview is present.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://queryscope.dev/blog/content-decay-detection ↗
Source Article
Content decay detection in Search Console · QueryScope
Content decay detection in Search Console
Content decay is a slow slide in a page's clicks, not a sudden drop. Here's how to spot real decay in your own Search Console data, and tell it from an AI Overview taking the click.
Content decay is the slow slide of a page that used to perform: clicks drift…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs study of click-through impact when AI Overviews appear in search results; cited by QueryScope
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025-12 (current) | 58% | |
| 2026 | 61% | +5.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 58% click loss rate. Source: Ahrefs (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-top-result-click-loss-58
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-top-result-click-loss-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- click loss rate for Google AI Overviews<br><small>Source: Ahrefs (2025-12) · <a href="https://lighthousedata.io/data/ai-overviews-top-result-click-loss-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.