B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
61%
61% -- click loss rate for Google AI Overviews (2026)
When a query triggers a Google AI Overview, ranking #1 can result in losing 61% of the clicks that would have been received five years ago.
- Hypothetical/modeled benchmark comparing current click capture against 5 years prior
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amicited.com
Primary
Tier C
https://www.amicited.com/da/blog/board-guide-ai-search-visibility-risk/ ↗
Source Article
Bestyrelsens guide til AI-søgesynlighedsrisiko: Hvorfor dit brands usynlighed i AI-søgning er en strategisk trussel
Original Research
amicited.com
· Original study ↗
Methodology
Click loss for #1-ranked results when query triggers an AI Overview, compared to five years prior
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025-12 | 58% | |
| 2026 (current) | 61% | +5.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 61% click loss rate. Source: amicited.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/click-loss-ai-overviews-2026
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<blockquote cite="https://lighthousedata.io/data/click-loss-ai-overviews-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- click loss rate for Google AI Overviews<br><small>Source: amicited.com (2026) · <a href="https://lighthousedata.io/data/click-loss-ai-overviews-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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