B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- marketing efficiency increase for AI-powered marketing automation (2026)
AI-powered marketing automation is expected to increase marketing efficiency by 30% by the end of 2026.
- forecast / projection
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://applaunchpartners.com/data-driven-marketing-actionable-insights-for-growth/ ↗
Source Article
Data
Original Research
Gartner
· Original study ↗
Methodology
Gartner 2025 report, forecast through end of 2026.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-powered marketing automation: 30% marketing efficiency increase. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-marketing-automation-efficiency-2026
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<blockquote cite="https://lighthousedata.io/data/ai-marketing-automation-efficiency-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- marketing efficiency increase for AI-powered marketing automation<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/ai-marketing-automation-efficiency-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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