B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- marketing efficiency increase for Multi-touch attribution models (cross-channel synergies) (2023)
Multi-touch attribution models can increase marketing efficiency by up to 25% by capturing cross-channel synergies.
- Up to 25%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Catalina Solutions
Primary
Tier C
https://www.trustedout.com/advertising/advertising-attribution-models-comparing-methods-for-accurate… ↗
Source Article
Advertising Attribution Models: Comparing Methods for Accurate Performance Insights - TrustedOut
Advertising Attribution Models: Comparing Methods for Accurate Performance Insights
Advertising Attribution Models: Definitions and Importance
Advertising attribution models are frameworks used to assign credit to different marketing touchpoints along a consumer’s path to conversion. These models he…
Original Research
Nielsen Catalina Solutions
· Original study ↗
Methodology
Upper-bound figure ('up to'); efficiency gain from capturing cross-channel synergies with multi-touch models; secondary citation via TrustedOut
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Multi-touch attribution models (cross-channel synergies): 25% marketing efficiency increase. Source: Nielsen Catalina Solutions (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ncs-multitouch-marketing-efficiency-increase
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<blockquote cite="https://lighthousedata.io/data/ncs-multitouch-marketing-efficiency-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- marketing efficiency increase for Multi-touch attribution models (cross-channel synergies)<br><small>Source: Nielsen Catalina Solutions (2023) · <a href="https://lighthousedata.io/data/ncs-multitouch-marketing-efficiency-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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