B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21.8%
21.8% -- share of consumers citing ai as influence on purchase decisions for Polish consumers under 24 (Gen Z) (2025-11)
21.8% of Polish consumers under 24 cite AI as an influence on their purchase decisions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21.8%
Unit
Percentage
Data Vintage
2025-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Whites and SW Research
Primary
Tier A
https://www.agencjawhites.pl/blog/trendy-w-e-commerce-2026-geo-ai-i-nowe-nawyki-pokolenia-z ↗
Source Article
Trendy w e-commerce 2026: GEO, AI i nowe nawyki pokolenia Z
Rok 2026 to nie kolejny etap rozwoju e-commerce. To moment głębokiej transformacji, w której tradycyjne ścieżki zakupowe ustępują miejsca inteligentnym rekomendacjom generowanym przez AI. Zamiast wpisywać frazy w wyszukiwarkę, coraz więcej osób – zwłaszcza młodych – po prostu pyta ChatGPT, Gemini, A…
Original Research
Whites and SW Research
· Original study ↗
Methodology
Survey by Whites and SW Research, November 2025; highest among all age groups
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish consumers under 24 (Gen Z): 21.8% share of consumers citing ai as influence on purchase decisions. Source: Whites and SW Research (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-influence-purchase-decisions-under24-poland
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<blockquote cite="https://lighthousedata.io/data/ai-influence-purchase-decisions-under24-poland" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.8%</strong> -- share of consumers citing ai as influence on purchase decisions for Polish consumers under 24 (Gen Z)<br><small>Source: Whites and SW Research (2025-11) · <a href="https://lighthousedata.io/data/ai-influence-purchase-decisions-under24-poland" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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