B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
39%
39% -- ai adoption percentage for Product Marketing Managers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Userpilot
Primary
Tier A
https://userpilot.com/blog/product-marketing/ ↗
Source Article
Product marketing for 2026 PLG: How to Build a User Lifecycle Strategy
Product Marketing for 2026 PLG: How to Get AI-Fluent and Build a User Lifecycle Strategy
Product marketers have always treaded the line between marketing and product teams. Now the line seems to have vanished. With PLG thriving in SaaS and AI fluency being in every job description, responsibilities …
Original Research
Userpilot
· Original study ↗
Methodology
State of Product Analytics Report, November 2025
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Product Marketing Managers: 39% ai adoption percentage. Source: Userpilot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-fluency-adoption-2025
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<blockquote cite="https://lighthousedata.io/data/ai-fluency-adoption-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- ai adoption percentage for Product Marketing Managers<br><small>Source: Userpilot (2025) · <a href="https://lighthousedata.io/data/ai-fluency-adoption-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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