B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
39%
39% -- preference for ai conversational answers for users aged 18-34 (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier B
https://www.agencjawhites.pl/blog/geo-rewolucja-w-wyszukiwaniu-marki-i-produktu ↗
Source Article
GEO – rewolucja w wyszukiwaniu marki i produktu
Obecnie technologia rozwija się w zawrotnym tempie, a firmy muszą nadążać za nowymi trendami, aby utrzymać swoją konkurencyjność na rynku. Przełomem w marketingu jest generatywna sztuczna inteligencja (AI), która generuje odpowiedzi w wyszukiwarkach (Google AI Overview, Perplexity) i chatbotach (m.i…
Original Research
Accenture
· Original study ↗
Methodology
Survey finding cited from Accenture
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 39% | |
| 2025 (current) | 39% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
users aged 18-34: 39% preference for ai conversational answers. Source: Accenture (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-conversational-preference-18-34
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<blockquote cite="https://lighthousedata.io/data/ai-conversational-preference-18-34" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- preference for ai conversational answers for users aged 18-34<br><small>Source: Accenture (2025) · <a href="https://lighthousedata.io/data/ai-conversational-preference-18-34" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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