B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
39%
39% -- preference for ai conversational answers for users aged 18-34 (2024)
According to Accenture Life Trends 2024, 39% of people aged 18-34 prefer conversational AI answers over standard web search.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier B
https://www.agencjawhites.pl/blog/ewolucja-strategii-seo-contentmarketing ↗
Source Article
Ewolucja strategii SEO w 2024 – narzędzia AI, chatGPT, Google Gemini, SGE
Zapraszamy na rozmowę z Krzysztofem Kowalczukiem-Fijałkowskim (Lead Innovation w Whites), Rafałem Kobylarczykiem (SEO Team Leader w Whites), Magdaleną Rozmus (Content Marketing Team Leader w Whites) oraz Marcinem Kubikiem (Head of Growth, Partner w Whites). Nasi eksperci opowiedzą o aktualnych trend…
Original Research
Accenture
· Original study ↗
Methodology
Cited from Accenture Life Trends 2024 report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 39% | |
| 2025 | 39% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
users aged 18-34: 39% preference for ai conversational answers. Source: Accenture (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/accenture-ai-conversational-preference-2024
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<blockquote cite="https://lighthousedata.io/data/accenture-ai-conversational-preference-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- preference for ai conversational answers for users aged 18-34<br><small>Source: Accenture (2024) · <a href="https://lighthousedata.io/data/accenture-ai-conversational-preference-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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