B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- brand visibility retention rate for AI answer engines (2026)
Only around 30% of brands remain visible in back-to-back AI responses to the same prompt.
- Figure is directional/approximate ('around 30%')
- Based on back-to-back responses to the same prompt
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AI visibility trackers (Profound, Omnia)
Primary
Tier C
https://aiboost.co.uk/citation-volatility-ai-answer-instability/ ↗
Source Article
Citation Volatility: Tracking Week-by
Original Research
AI visibility trackers (Profound, Omnia)
· Original study ↗
Methodology
Aggregated from AI visibility trackers; cited by aiboost.co.uk
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI answer engines: 30% brand visibility retention rate. Source: AI visibility trackers (Profound, Omnia) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-answer-brand-retention-30pct-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-answer-brand-retention-30pct-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- brand visibility retention rate for AI answer engines<br><small>Source: AI visibility trackers (Profound, Omnia) (2026) · <a href="https://lighthousedata.io/data/ai-answer-brand-retention-30pct-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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