B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

30%

30% -- brand visibility retention rate for AI search answers (2026)

2026  · AirOps

According to AirOps' 2026 State of AI Search report, only 30% of brands stay visible from one AI search answer to the next.

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Attribution: AirOps View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
AI search answers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
AirOps Primary Tier B
https://www.ayomidejoseph.com/blog/ai-search-visibility ↗
Confidence: 53/100 Vintage: 2026 Channel: Common Crawl
Source Article
The Measurement Problem: Why There Is Still No Standard Way to Measure AI Search Visibility
Original Research
AirOps · Original study ↗

AirOps 2026 State of AI Search report

Methodology documented
Industrymarketing
Plain Text
AI search answers: 30% brand visibility retention rate. Source: AirOps (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/airops-30-percent-visible
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<blockquote cite="https://lighthousedata.io/data/airops-30-percent-visible" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- brand visibility retention rate for AI search answers<br><small>Source: AirOps (2026) · <a href="https://lighthousedata.io/data/airops-30-percent-visible" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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