B
Evidence Grade B
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accuracy verified by the review judge
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Dated
28%
28% -- ai adoption rate marketing sales for AI adoption in marketing & sales function, business, legal and professional services industry worldwide (2021)
In 2021, the artificial intelligence adoption rate in the marketing & sales function within the business, legal, and professional services industry worldwide was 28%.
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Lighthouse Research Team
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Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://www.saasgenius.com/statistic/top-ways-for-using-ai-in-marketing-worldwide/ ↗
Source Article
Top Ways for Using AI in Marketing Worldwide (2021-2022) - Facts And Stats
AI in Marketing
Artificial intelligence (AI) has rapidly become one of the most influential technologies in the marketing industry. With the increasing amount of data available and the need for personalized experiences, AI has become a game-changer for marketers worldwide.
From automating repetitive…
Original Research
McKinsey & Company
· Original study ↗
Methodology
Table of AI adoption worldwide 2021 by industry and function; figures consistent with McKinsey State of AI 2021 survey, source not named in article.
Methodology documented
Segmentation
Industrymarketing
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Plain Text
AI adoption in marketing & sales function, business, legal and professional services industry worldwide: 28% ai adoption rate marketing sales. Source: McKinsey & Company (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-adoption-marketing-sales-professional-services
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<blockquote cite="https://lighthousedata.io/data/ai-adoption-marketing-sales-professional-services" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- ai adoption rate marketing sales for AI adoption in marketing & sales function, business, legal and professional services industry worldwide<br><small>Source: McKinsey & Company (2021) · <a href="https://lighthousedata.io/data/ai-adoption-marketing-sales-professional-services" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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