B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- ai adoption rate marketing sales for AI adoption in marketing & sales function, all industries worldwide (2021)
In 2021, the AI adoption rate in the marketing & sales function across all industries worldwide was 20%.
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Lighthouse Research Team
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Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://www.saasgenius.com/statistic/top-ways-for-using-ai-in-marketing-worldwide/ ↗
Source Article
Top Ways for Using AI in Marketing Worldwide (2021-2022) - Facts And Stats
AI in Marketing
Artificial intelligence (AI) has rapidly become one of the most influential technologies in the marketing industry. With the increasing amount of data available and the need for personalized experiences, AI has become a game-changer for marketers worldwide.
From automating repetitive…
Original Research
McKinsey & Company
· Original study ↗
Methodology
Table of AI adoption worldwide 2021 by industry and function; table structure and figures match McKinsey State of AI 2021 survey, though SaaSGenius does not name the source.
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
AI adoption in marketing & sales function, all industries worldwide: 20% ai adoption rate marketing sales. Source: McKinsey & Company (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-adoption-marketing-sales-all-industries
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<blockquote cite="https://lighthousedata.io/data/ai-adoption-marketing-sales-all-industries" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- ai adoption rate marketing sales for AI adoption in marketing & sales function, all industries worldwide<br><small>Source: McKinsey & Company (2021) · <a href="https://lighthousedata.io/data/ai-adoption-marketing-sales-all-industries" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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