B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34.5%
34.5% -- click through rate decline with ai overviews for Top-ranking organic search pages (with AI Overviews present) (2025)
Top-ranking pages experience a 34.5% lower click-through rate when AI Overviews are present.
- Correlational finding from keyword study
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34.5%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
300,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://digitalstrategyforce.com/journal/will-ai-search-engines-make-traditional-content-marketing-o… ↗
Source Article
Will AI Search Engines Make Traditional Content Marketing Obsolete? | Digital Strategy Force
Will AI Search Engines Make Traditional Content Marketing Obsolete?
AI search is not killing content marketing but splitting it into two categories: content that gets cited and amplified, and content that gets paraphrased into invisible synthesis. Brands that adapt enter the cited category; brands r…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs analysis of 300,000 keywords; AI Overviews correlate with lower CTR for top-ranking pages; article does not state the study's publication date
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top-ranking organic search pages (with AI Overviews present): 34.5% click through rate decline with ai overviews. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ahrefs-ai-overviews-ctr-decline-top-pages
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ahrefs-ai-overviews-ctr-decline-top-pages" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.5%</strong> -- click through rate decline with ai overviews for Top-ranking organic search pages (with AI Overviews present)<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/ahrefs-ai-overviews-ctr-decline-top-pages" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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