B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- ai overview position1 ctr reduction for Position 1 organic search results affected by Google AI Overviews (2025-12)
In December 2025, Google AI Overviews reduced click-through rates for position 1 organic search results by 58% (up to 58%) based on a study of 300,000 keywords.
- Study framed as 'up to 58%' CTR reduction
- Represents the second wave of Ahrefs' study conducted in December 2025
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025-12
Entity
Sample Size
300,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://www.kvalifik.dk/da/blog/the-end-of-the-blue-link-why-search-now-has-two-audiences ↗
Source Article
Slutningen på det blå link: Hvorfor søgning nu har to målgrupper - Blog | Kvalifik
Nøglepointer
- At ligge nr. 1 er langt mindre værd end før. AI Overviews skærer klikraten på position 1 med op til 58% (Ahrefs, 2025).
- Næsten hver informationssøgning udløser nu et AI-svar. Raten er 99,9% (Ahrefs, 2025).
- AI-søgning er den hurtigst voksende discovery-kanal og stadig den mindste. …
Original Research
Ahrefs
· Original study ↗
Methodology
Second wave of Ahrefs' repeated study based on 300,000 keywords; article frames it as 'up to 58%' CTR reduction for position 1
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025-04 | 34.5% | |
| 2025-12 (current) | 58% | +68.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Position 1 organic search results affected by Google AI Overviews: 58% ai overview position1 ctr reduction. Source: Ahrefs (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ahrefs-ai-overview-position1-ctr-drop-dec2025
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<blockquote cite="https://lighthousedata.io/data/ahrefs-ai-overview-position1-ctr-drop-dec2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- ai overview position1 ctr reduction for Position 1 organic search results affected by Google AI Overviews<br><small>Source: Ahrefs (2025-12) · <a href="https://lighthousedata.io/data/ahrefs-ai-overview-position1-ctr-drop-dec2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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