B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34.5%
34.5% -- ai overview position1 ctr reduction for Position 1 organic search results affected by Google AI Overviews (2025-04)
In April 2025, a Google AI Overview reduced the click-through rate for position 1 organic search results by 34.5%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34.5%
Unit
Percentage
Data Vintage
2025-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://www.kvalifik.dk/da/blog/the-end-of-the-blue-link-why-search-now-has-two-audiences ↗
Source Article
Slutningen på det blå link: Hvorfor søgning nu har to målgrupper - Blog | Kvalifik
Nøglepointer
- At ligge nr. 1 er langt mindre værd end før. AI Overviews skærer klikraten på position 1 med op til 58% (Ahrefs, 2025).
- Næsten hver informationssøgning udløser nu et AI-svar. Raten er 99,9% (Ahrefs, 2025).
- AI-søgning er den hurtigst voksende discovery-kanal og stadig den mindste. …
Original Research
Ahrefs
· Original study ↗
Methodology
First wave of Ahrefs' repeated AI Overview CTR study; comparison against pre-AI Overview position 1 click-through rate
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025-04 (current) | 34.5% | |
| 2025-12 | 58% | +68.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Position 1 organic search results affected by Google AI Overviews: 34.5% ai overview position1 ctr reduction. Source: Ahrefs (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ahrefs-ai-overview-position1-ctr-drop-apr2025
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<blockquote cite="https://lighthousedata.io/data/ahrefs-ai-overview-position1-ctr-drop-apr2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.5%</strong> -- ai overview position1 ctr reduction for Position 1 organic search results affected by Google AI Overviews<br><small>Source: Ahrefs (2025-04) · <a href="https://lighthousedata.io/data/ahrefs-ai-overview-position1-ctr-drop-apr2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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