B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7.15x
7.15x -- average roi for US affiliate marketing programs (2013)
The average ROI across 9 US-based affiliate marketing programs managed by AM Navigator was $7.15 net sales per $1 spent.
- Small sample size of 9 affiliate programs managed by AM Navigator
- Does not factor in Customer Lifetime Value or Profit Margins
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7.15x
Unit
Ratio
Data Vintage
2013
Entity
Sample Size
9
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AM Navigator
Primary
Tier A
https://www.amnavigator.com/blog/2013/10/10/affiliate-marketing-roi-us-programs-yield-7-to-every-dol… ↗
Source Article
Affiliate Marketing ROI: U.S. Programs Yield $7 to Every $1 Spent - Affiliate Marketing Blog by Geno Prussakov
Encouraging advertisers to treat their affiliate marketing programs appropriately I’ve always said: “They are serious marketing campaigns and must be treated with all seriousness.” To prove affiliate marketing’s “seriousness” a good starting point would be an analysis of the ROI it yields.
Yesterday…
Original Research
AM Navigator
· Original study ↗
Methodology
ROI calculated as net sales per $1 spent, across 9 US-based programs managed by AM Navigator across 5 affiliate networks. Does not factor in Customer Lifetime Value or Profit Margins.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US affiliate marketing programs: 7.15x average roi. Source: AM Navigator (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/affiliate-marketing-roi-us-programs
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<blockquote cite="https://lighthousedata.io/data/affiliate-marketing-roi-us-programs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.15x</strong> -- average roi for US affiliate marketing programs<br><small>Source: AM Navigator (2013) · <a href="https://lighthousedata.io/data/affiliate-marketing-roi-us-programs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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