B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
$8
$8 -- cpm for AdWall format (LATAM) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$8
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Membrana Media
Primary
Tier B
https://en.membrana.media/cases/cnn-brasil ↗
Source Article
Over 50% Revenue Growth: How CNN Brasil Reinvented Its Monetization Strategy with Innovative Ad Suite
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CNN Brasil is one of the largest and most influential news outlets in Brazil. Launched on March 15, 2020, it is owned by Nov…
Original Research
Membrana Media
· Original study ↗
Methodology
Vendor-reported CPM benchmark for AdWall format in LATAM
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AdWall format (LATAM): $8 cpm. Source: Membrana Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adwall-latam-cpm
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<blockquote cite="https://lighthousedata.io/data/adwall-latam-cpm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$8</strong> -- cpm for AdWall format (LATAM)<br><small>Source: Membrana Media (2025) · <a href="https://lighthousedata.io/data/adwall-latam-cpm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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