B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
1.8%
1.8% -- email click through rate for advertising & marketing vertical (email marketing) (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.8%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Campaign Monitor
Primary
Tier B
https://www.mktg.ai/post/what-should-my-kpis-be ↗
Source Article
What Should My KPIs Be?
What Should My KPIs Be?
What Should My KPIs Be?
Many marketers struggle to determine which Key Performance Indicators (KPIs) they should be tracking. With an overwhelming number of metrics available, it’s easy to focus on the wrong data points or neglect critical indicators of success. Understanding…
Original Research
Campaign Monitor
· Original study ↗
Methodology
Vertical email CTR benchmark cited from campaignmonitor.com; noted as below-average; no date stated in citing article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
advertising & marketing vertical (email marketing): 1.8% email click through rate. Source: Campaign Monitor (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advertising-marketing-email-ctr
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<blockquote cite="https://lighthousedata.io/data/advertising-marketing-email-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.8%</strong> -- email click through rate for advertising & marketing vertical (email marketing)<br><small>Source: Campaign Monitor (2024) · <a href="https://lighthousedata.io/data/advertising-marketing-email-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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